Brand identities
built to scale
From a refresh, a complete rebrand, or a brand-new identity, I build bold brands designed to grow with you. It's more than a logo or design. It's the foundation your company scales on.
What can a brand identity do for you?
Branding can transform your business and give your company a foundation to scale on.
What can branding do for your business?
- • Stand out and cut through the noise in a crowded market
- • Build trust, establish credibility and professionalism
- • Increase value, so you can ask premium pricing for your products or services
- • Draw in clients, investors, partners, connections and employees who want to be part of your vision
- • Provide a framework for business choices like marketing and product development
What can branding do for your audience?
- • Create connection and stick with your audience
- • Provide clarity, clearly communicating what you offer and why it matters
- • Ensure consistency, delivering the same brand experience across all touchpoints
- • Build community, unite people around shared values
- • Simplify choices, make it easier for customers to choose you over competitors
What I do best
From strategy to implementation, I offer the full spectrum of branding expertise. Together, we'll build a brand that becomes a source of pride: one that truly represents your vision and holds up as you scale.
Brand strategy
Find your unique market position through in-depth research. We'll define the foundation every brand and business decision builds on.
Brand identity
A bold identity built to scale. From logo to color palette, a cohesive visual language that captivates.
Brand guidelines
An easy-to-use brandbook with guidelines. Ensuring consistency across all platforms, maintaining a strong, unified presence.
Brand tone of voice
Shape your brand's verbal identity. We'll craft a distinctive voice that sticks with your audience across all communications.
Brand implementation
Your brand, rolled out across every touchpoint: decks, socials, signage, and beyond. So everything looks like it came from the same company.
Rebranding
For companies that outgrew their identity. We reposition and redesign from the ground up, built for where you're going, not where you started.
LinkedIn branding
Banners, post templates, and a visual system for the platform where your buyers actually are. Consistent presence, post after post.
Brand refresh
Not everything needs to change. A refresh sharpens what works and fixes what doesn't, keeping the recognition you've already earned.
Personal branding
For founders whose face is the brand. A personal identity that builds authority and works hand in hand with your company's.
From idea to brand identity
1. Ask (or tell) me anything
Plan in a free discovery call and ask (or tell) me anything about your ideas, business, or upcoming projects. You can always message me on socials first!
2. Personalised proposal
Based on our discovery call and one of my brand packages, I'll make you a personalised proposal, making sure we cover all your needs.
3. Yvdh™ brand workshop
Once the proposal is approved, we start with an online half-day strategic workshop, full of challenging brand exercises. This is where the foundation of your brand is built.
4. Mood board creation
The Yvdh™ brand workshop will give us the input to create the first visual mood boards for your brand identity. Together, we pick a design direction we like.
5. Logo presentation
I'll present the first logo proposals based on our chosen mood board direction. We refine and iterate until it sits perfectly.
6. Brand identity presentation
We expand our logo designs into a full brand identity. I'll present a visual test ride of what your brand will look like in real life using brand-in-action mockups.
7. Brand implementation
Applying the brand across all your required touchpoints, from social media templates to business cards and digital assets.
8. Brandbook creation
Everything will be documented in an easy-to-use brandbook with guidelines, ensuring consistency across all platforms. All digital and print files will be shared on an online Drive.
What is branding?
In case you're still wondering: branding is the art of shaping your company's identity, a personality that resonates with your audience and sets you apart. Done well, it's not decoration, it's the foundation your company scales on. It includes, but isn't limited to:
- Visual identity (logo, colors, typography)
- Brand voice and messaging
- Customer experience
- Brand values and mission
- Emotional connection with audience
- Consistent presentation across all touchpoints
answered
Still not sure what branding can do for you? These questions and answers might help
These scaleups raised €6M+
Rebrands 
built to scale
Schedule a call and find out exactly what your brand needs for the next stage.